Privacy Policy
Last updated July 22, 2025
This Privacy Policy for Dewy Outfit ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Download and use our mobile application (Dewy Outfit), or any other application of ours that links to this Privacy Policy
- Engage with us in other related ways, including any sales, marketing, or events
We want to ensure you fully understand how we handle your data. This Privacy Policy outlines your privacy rights and choices, as well as how we process your personal information. While we encourage you to read through the entire policy, you can always reach out to us at contact@dewyoutfit.com with any questions. Please note that by using our Services, you agree to these policies and practices.
Summary of Key Points
This summary provides key points from our Privacy Policy, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
- Key Data We Collect: We collect profile information (age, gender), user preferences (including style, age range, gender, and location preferences for outfit discovery), device data, usage data (outfit interactions, ratings, saves), and location data (when sharing outfits). We also collect transaction data for premium features through the Apple App Store.
- How We Use Your Data: We use your data to provide personalized outfit recommendations, improve our services, process transactions, and ensure app functionality. All data processing is done in accordance with applicable privacy laws and our terms of service.
- Data Sharing: We share your data only with essential service providers needed to run core app features, including cloud hosting, storage, computer vision, authentication, and payment processing services. We do not sell your data or share it with third parties for marketing purposes.
- Age Requirement: Our services are only for users 18 and older. We promptly remove any suspected underage users and their data when reported through our in-app reporting feature.
Table of Contents
- 1. What information do we collect?
- 2. How do we process your information?
- 3. What legal bases do we rely on to process your information?
- 4. When and with whom do we share your personal information?
- 5. How do we handle your social logins?
- 6. How long do we keep your information?
- 7. Do we collect information from minors?
- 8. What are your privacy rights?
- 9. What are your rights under US privacy laws?
- 10. How do we keep your information safe?
- 11. Do we make updates to this policy?
- 12. How can you contact us about this policy?
- 13. How can you review, update, or delete the data we collect from you?
1. What information do we collect?
| Category | Description |
|---|---|
| Account Data | When you create an account, you provide basic information such as your email address or phone number to set up your account. We may also collect data from third parties when you access the service through an account you have on another platform such as Google or Apple. |
| Profile Data | When you create your profile, you share additional data such as your date of birth, gender, username, style preferences, and location preferences. |
| Preferences Data | We collect data about your preferences for exploring outfits such as the age of users you want to see outfits from, the gender(s) of users you want to see outfits from, the location of outfits you want to see, and the style(s) of outfits you want to see. |
| Device Data | Technical details about your device, including device type, operating system, unique device identifiers, IP address, and network information. We require location access to enable outfit sharing features. |
| Usage Data | When you use our app, we collect data about how you interact with outfits, including your ratings and saves. We also track general app activity (e.g. when you logged in). |
| Purchase Data | When you make purchases or subscribe to premium features, we collect transaction data including subscription status, purchase history, and related analytics. This information is processed securely through the Apple App Store and our subscription management service provider. We do not directly process or store your payment information. |
| Location Data | If you give us permission, we use the approximate location from your device when sharing an outfit. If you don't give us permission, you will be unable to share outfits. |
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
In-App Purchases and Subscriptions
Our app offers in-app purchases and subscriptions processed through the Apple App Store. We use third-party services to manage subscription states and purchase verification. We do not directly process or store your payment information. You can manage your subscriptions and purchase history through your device's App Store settings.
2. How do we process your information?
We process your personal information to operate, improve, understand, and personalize our Services. We use personal information for the following purposes:
- To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service, including using your style preferences and outfit interactions to provide personalized outfit recommendations.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To provide personalized outfit recommendations. We process your information, including your style preferences and outfit interactions, to provide relevant outfit recommendations to other users while maintaining appropriate privacy controls.
- To process your transactions. We process your information to provide you with access to premium features and manage your subscriptions.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
3. What legal bases do we rely on to process your information?
We only process your personal information when we have a valid legal basis to do so. Depending on the specific processing activity, we rely on the following legal bases:
- Consent: We process certain information based on your explicit consent, such as when you agree to share your location. You control these permissions through your device settings.
- Contract: We process information as necessary to fulfill our terms of service and provide you with the requested services.
- Legitimate Interests: We process information for our legitimate interests while applying appropriate safeguards that protect your privacy, such as improving and personalizing our services.
- Legal Obligations: We may process your information to comply with applicable laws and regulations.
You can control what information you share with us through your device settings and app usage choices. Note that certain features may not be available if you choose not to provide certain information.
4. When and with whom do we share your personal information?
We share information in specific situations described in this section.
Other Users. When you use our Services, certain information is shared with other users to enable core app functionality, such as outfit recommendations. Specifically, we share:
- Your outfit photos and descriptions
- Your approximate location when sharing an outfit (if permitted)
- Your age range (not exact age)
- Your style preferences
- Your gender (if you choose to share it)
We never share your exact location, contact information, or other sensitive personal data with other users. You can control what information is visible to others through your privacy settings.
Service Providers. We share information with third parties who help us operate our Services. These providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. Our service providers include:
- Cloud Computing Services
- Computer Vision Services
- Payment Processing and Subscription Management Services
Business Transfers. If we are involved in a merger, sale, or acquisition, your information may be transferred.
We do not sell or share your personal information with third parties for marketing purposes.
5. How do we handle your social logins?
Our app offers authentication through Sign in with Apple and Sign in with Google. When you choose to use these authentication methods, we receive and process only the minimum necessary information required to create and maintain your account:
Sign in with Apple
When you use Sign in with Apple, we may receive:
- A unique identifier assigned by Apple
- Your email address (if you choose to share it)
- Your name (if you choose to share it)
Apple's privacy-focused design allows you to hide your email address using their email relay service. If you choose this option, we'll receive an anonymous email address that forwards to your real email address.
Sign in with Google
When you use Sign in with Google, we may receive:
- Your Google account email address
- Your Google profile name
- Your Google profile picture (if available)
- A unique identifier assigned by Google
Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically, we:
- Only request access to the data we need to provide our service
- Only use the data for the purposes you've authorized
- Never sell the data received from Google APIs
- Never use the data for advertising purposes
- Never share the data with third parties except as necessary to provide and improve our services
You can manage your social login access through your device settings or provider accounts. For more information about how these providers handle your data, please review their privacy policies: Apple / Google
6. How long do we keep your information?
We keep your personal information only for as long as you maintain an active account with us. When you delete your account:
- We immediately delete all your personal information from our active systems
- Your data is permanently removed and cannot be recovered
- Any outfits or preferences you've created are permanently deleted
The only exception is information we are legally required to maintain for compliance with applicable laws. In such cases, we keep only what is legally required and restrict access to this information.
7. Do we collect information from minors?
Our Services are strictly for users 18 and older. We do not knowingly collect or solicit data from anyone under 18. If we discover that we have collected personal information from a minor:
- We will immediately delete their account and all associated data
- We will remove their content from our platform
If you believe a user is under 18, please report them using our in-app reporting feature.
8. What are your privacy rights?
We want you to be in control of your data, so we want to remind you of the following rights, options and tools available to you. Depending on where you live, you may not have the same rights or they may be named differently. If you have any questions on your rights and how to exercise them, please contact us at contact@dewyoutfit.com.
| Your Rights | How to Exercise It |
|---|---|
| Access, Portability or To Know Right to be informed of the personal data we process about you and/or ask for a copy of it | You can access and review your data directly by logging into your account and viewing your profile settings |
| Rectification or Correction Right to amend or update your personal data where it's inaccurate or incomplete | You can update your data directly within the app by editing your profile settings. For data that cannot be updated through the app, please email us at contact@dewyoutfit.com. |
| Deletion or Erasure Right to delete personal data | You can delete your account and associated data directly through the app. Upon account deletion, we will permanently remove your data as described in the "How long do we keep your information?" section of this Privacy Policy. |
| Objection (Opt-out) or Restriction Right to object to us processing personal data or to request that we temporarily or permanently stop processing personal data | Since our core service requires processing your personal data to function, you cannot opt out of all data processing while maintaining an active account. However, you can:
|
| Consent Withdrawal Right to withdraw consent you've given us to process your personal data | You can withdraw consent by updating your preferences in the app settings or by adjusting device permissions (e.g., location services, camera access) in your device settings. Note that withdrawing certain permissions may limit app functionality. |
Please note that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our Services, you understand that your information will be handled as described in this Privacy Policy.
9. What are your rights under US privacy laws?
This section provides additional information required by US state privacy laws about the categories of personal information we collect. While some categories are specific to certain US states, we strive to be transparent about our data practices with all users.
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months. The examples provided for each category are illustrative and do not necessarily reflect all the specific data we collect. For a detailed list of the exact information we collect, please refer to the "What information do we collect?" section above.
| Category | Examples of Data in this Category | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | YES |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | YES |
| I. Professional or employment-related information | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | NO |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics | NO |
| L. Sensitive personal Information | Account login information, precise geolocation, sex life or sexual orientation and status as transgender or nonbinary | YES |
Data Retention Periods
We will retain the collected personal information as needed to provide the Services for:
- Category A - As long as the user has an account with us
- Category B - As long as the user has an account with us
- Category C - As long as the user has an account with us
- Category F - As long as the user has an account with us
- Category G - As long as the user has an account with us
- Category L - As long as the user has an account with us
Your Rights Under State Laws
Depending on your state of residence, you have the following rights:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data for targeted advertising, data sales, or profiling
Additional state-specific rights may include:
- Right to access categories of personal data being processed (Minnesota)
- Right to obtain a list of third parties we've shared data with (California, Delaware, Maryland)
- Right to review and correct how personal data has been profiled (Minnesota)
- Right to limit use and disclosure of sensitive personal data (California)
- Right to opt out of sensitive data collection (Florida)
How to Exercise Your Rights
You can exercise these rights by emailing us at contact@dewyoutfit.com. You may designate an authorized agent to make a request on your behalf, though we may deny requests that don't include valid authorization proof.
We will respond to your request within 45 days, as required by state laws. If we decline your request, you can appeal by emailing contact@dewyoutfit.com. If your appeal is denied, you have the right to contact your state's attorney general.
Important Disclosures:
- We do not sell personal information as defined by these laws
- We do not use personal information for automated decision-making
- We only process sensitive information as necessary for our Services
- We have not sold or shared any personal information to third parties for business or commercial purposes in the preceding twelve (12) months
10. How do we keep your information safe?
We implement comprehensive security measures that adhere to industry standards and best practices to protect your personal information:
- We use enterprise-grade cloud infrastructure with SOC 2 Type 2 certification and HIPAA compliance capabilities
- All data is encrypted both in transit using TLS (Transport Layer Security) and at rest using industry-standard encryption
- We implement Row Level Security (RLS) policies to ensure users can only access their own data, with strict access controls at both the database and API levels
- We use secure authentication methods with trusted providers (Apple, Google) and support multi-factor authentication
- We enforce rate limiting and monitoring to prevent abuse and unauthorized access attempts
Despite implementing industry-standard security measures, it's important to note that no method of electronic storage or transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If we discover a security incident that compromises your personal information, we will notify affected users and relevant authorities in accordance with applicable laws. Our notification will include details about the nature of the breach, the information affected, and the measures being taken to protect your data and prevent future incidents.
11. Do we make updates to this policy?
Yes, we will update this Privacy Policy as needed to stay compliant with relevant laws and to reflect any changes to our data collection practices. When we make changes, we will update the "Last updated" date at the top of this Privacy Policy. For material changes that significantly affect your rights or how we use your personal information, we will notify you by posting a prominent notice on our Services or sending you a direct notification. We recommend reviewing this Privacy Policy periodically to stay informed about our privacy practices.
12. How can you contact us about this policy?
If you have questions or comments about this policy, you may email us at contact@dewyoutfit.com or visit www.dewyoutfit.com/support.